Advertising Online - Advantages?

(An example of VideoEgg's advertisement. Source: Adweek)

Online advertisement network, VideoEgg, is offering a new video format for brand advertisers that charges the advertisers only if a user interact with their ads. This works when users move their cursors to that particular advertisement. A short clip will be played without users having to leave their current browsing page. Unlike the annoying pop-up advertisements, VideoEgg is considerate enough to leave the ad viewing to the users’ choice (Morrissey, 2008).

That was one of the many advertising strategies used online.

You eliminate something, and something better comes up. Advertisements, as annoying as it may seem, are beginning to pick up its pace, especially when advertising over the Net. Palaniappan (2008) lists some of the advantages one would find when advertising online:


a) Targeted Ads
Online advertising offers targeting methods assuring that the visitors who see the advertisements are the visitors they were aiming for. Much like how New York Times did with their deal with LinkedIn, a social network sites for professionals, targeting their customers via the information on their profile (Waters, 2008).

b) Tracking Conversions
You can see how well your advertisement is doing through advertising online.

c) Advertising Cost
Advertisers can fix their costs and budget. And of course;

d) Cheaper Advertisements
it is cheap too.

e) Wider Targets
The Internet is known for its vast network worldwide. Hence, advertising online would take advantage of this vast network.

Seeing how things are as of now, it seems that the future of online advertising looks bright.









Reference:

Morrissey, B., 2008, VideoEgg Tries ‘Cost per Engagement’, AdWeek.com, viewed 13 November, 2008 http://www.adweek.com/aw/content_display/news/digital/e3ica0ebb59d5d28e8c6ac4ee6233d13f31

Palaniappan, V., 2008, The Benefits of Advertising Your Business Online, Ezine Articles, viewed 13 November, 2008 http://ezinearticles.com/?The-Benefits-of-Advertising-Your-Business-Online&id=933260

Waters, R 2008, ‘New York Times in social network tie-up’, Financial Times Limited, 22 July, viewed on 13 November, 2008, http://www.ft.com/cms/s/0/22864702-5818-11dd-b02f-000077b07658.html